Why Outlaw IT exists
The MSP industry has a bottom-of-market problem.
Walk into any Australian small-business owner's office and ask about their IT. The answer is usually one of three things: "We don't have anyone — my [partner / accountant / nephew] handles it," or "We had someone but they were expensive and we couldn't tell what we were paying for," or "We've got someone and it's fine but I don't really understand what they do."
Across all three, the underlying problem is the same: the MSP industry has been pricing itself out of the bottom half of the SMB market while gating its remaining proposals behind "discovery calls" that exist mostly to qualify whether you're willing to spend more than you should.
Outlaw IT is built around the opposite assumption. Real prices on the website. Real tools named. Real service tiers that start at one endpoint (not five users minimum). Real explanations of what's in each tier and what's not. The pitch isn't that we're cheaper than other MSPs — it's that we're knowable from the outside before you spend a discovery call finding out we're not the right fit.
That's the operating premise. The rest of this page covers the principles and the methodology. The Services and Pricing pages cover the tiers. The pages don't hide anything; you should be able to make an informed decision before you ever talk to us.
Director
Daniel Kennedy.
Director of D&B Kennedy Pty Ltd (trading as Outlaw IT; new Outlaw IT Pty Ltd entity in progress as part of the DBK Group restructure). Sole operator at launch — Outlaw IT is intentionally a sole-operator MSP at this phase, with first technician hire mapped to a real revenue threshold (not a vanity team-photo on the website).
Outlaw IT is part of DBK Group Pty Ltd — a seven-company group spanning IT services, automotive specialists, and content production. The other six brands provide the operational pressure-test for the Outlaw IT stack: if it isn't good enough for our own group, it isn't good enough to recommend to yours.
Based in South-East Queensland. Working with clients in the Ipswich → Toowoomba corridor and across SEQ. Sign-off on every email: "Cheers, Daniel — Outlaw IT."
Brands we trust
The stack underneath everything we do.
We pick tools that work and run them well — and we tell you what they are. No mystery stack, no vendor secrecy. Most of these are active partner relationships (badges below); a few are open-source where the community-built option is better than the paid alternative.
Also in the stack: CIPP (open-source M365 multi-tenant management), Synology (on-premises storage for clients who need it), Yubico hardware security keys, Xero for accounting. Each was selected after evaluation against documented alternatives — full reasoning available on engagement if you want to see it.
Operating principles
Five things we'll do every time.
These aren't aspirations. They're decisions about how the business works. If you ever feel like Outlaw IT isn't acting on one of these, tell us — we'll fix it or admit we got it wrong.
Plain English, not jargon dumps
If we can't explain something so an SMB owner can decide on it, that's our problem to solve, not yours to push through. Every recommendation we make comes with the trade-off named in dollars or time or risk — not 'industry best practice' as a wave-away.
Real numbers, not vague claims
Response times have SLA targets we measure and publish. Tier pricing is on the website. Stack tools are named. If something can be specific, it should be — vague claims are a sign of vague delivery.
Honest about the boundaries
We publish what each tier doesn't include. We publish the brands we're not the right MSP for. We tell you when we're not the right fit and point you to someone who is. The MSP industry has too much pretending; we'd rather be the boring honest one.
Operational discipline over tool churn
We don't change stacks chasing new vendor incentives. We pick tools that work and run them well. The 'secret sauce' isn't the software — it's the SOPs that keep it running for our clients while we sleep.
Treats the underserved as actual customers
The sole-trader, micro and small-business segment (up to 15 staff) is where most Australian MSPs lose interest. Minimum-five-seat policies, mystery pricing, gated proposals. We built Outlaw IT for the businesses other MSPs won't quote — and we refer larger teams to a partner when the fit is wrong.
Methodology
How engagements actually work.
Five stages. Same shape for every client. No bespoke onboarding mysteries.
30 minutes. We learn where you are; you learn whether we're the fit. No sales script. If you're not a good fit for us, we'll point you to someone who is.
If you sign, the first 5-10 business days are a structured audit: current identity setup, current devices, current backup state, current security posture, current documentation. The audit produces a written report — risks, quick wins, and a baseline rollout plan.
Tier-dependent — see Services pages for specifics. Typically 5-15 business days from kickoff to baseline-complete. Includes RMM agent deployment, security baseline, M365 setup, documentation in Hudu.
Once baseline is acceptance-tested, we move to steady state — managed service delivery, ticket handling, monthly reporting. From here onwards it's a relationship, not a project.
Monthly Business Review (Standard tier and above). Quarterly Business Review (Premium). Annual strategic review. Real meetings with real action items tracked in Hudu — not status emails.
Honest about fit
Who Outlaw IT is NOT for.
Some clients are a bad fit. Saying so upfront saves both sides time.
- ✕ Enterprise IT buyers. If you have an in-house CIO and an existing enterprise stack (Citrix, Cisco, BMC, etc.), we're not the right scale.
- ✕ On-prem server-heavy environments needing 24/7 on-call. Our model is cloud-first and remote-first. If you have legacy on-prem server farms, hot-spare hardware requirements, or genuine 24/7 floor support needs, we can quote project work but we're not the right ongoing MSP — you need someone with a larger after-hours team.
- ✕ Anyone wanting the cheapest possible IT. We're priced fairly, not bargain-basement. If price is your only criterion, you'll find people cheaper. We won't try to match them.
- ✕ Anyone wanting "managed services" with full client control. We pick the tools, set the standards, and apply them across clients. If you want to bring your own RMM, your own backup, your own documentation system — we can't deliver service quality at our standard under that arrangement.
- ✕ Adversarial clients. If the relationship starts with "I want a quote so I can use it to drive my current MSP down," we're not interested. We compete on value, not on bidding wars.
Sound like a fit?
30-minute discovery call. We confirm both sides see it the same way. If we're not the right MSP for you, we'll point you to someone who is.
Book a 30-min discovery call →